“‘Long Live The Beach’ is a rallying call to protect our ocean, waves and beaches for today, tomorrow and the future,” said Chad Nelsen, CEO of the Surfrider Foundation, which was founded in Malibu in 1984.
“The campaign celebrates the protection and enjoyment of our coast and ocean, gives a salute to those who are making a difference every day, and encourages every one of us who love the beach to get involved and make a difference,” he said.
