“Thousands of luxury homes represented by Christie’s International Real Estate Affiliates were propelled onto the global stage last year at nearly 100 high-visibility events hosted by the world’s leading luxury real estate network and real estate arm of Christie’s auction house. Increasing the firm’s brand awareness on an unparalleled global scale, luxury properties were prominently promoted at high-profile art and lifestyle events across 13 countries.
2016 was a banner year for events lead generation and brand impact. Christie’s International Real Estate sponsored more events (94) and reached larger numbers of affluent global clientele (290,000+) than ever before. In total, the firm reached more than a quarter of million ultra-affluent consumers worldwide in 2016 through its events marketing program.”
